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Casual Eclettico Milano opens its doors in the heart of the design capital
March 11, 2025. After Florence, now Milan. Italy is a priority market for Casual Hoteles. That's why the Spanish themed hotel chain has chosen the design capital to continue its expansion, and it has done so with a truly groundbreaking hotel, as is its trademark. We are referring to the Casual Eclettico Milano hotel, which, after joining the Spanish chain this year under lease, opened its doors on February 1, 2025.
The interior design team, as was the case with the Casual Rinascimento Firenze hotel, was Rizoma Architetture, founded in Bologna in 2009 by architect Giovanni Franceschelli and specializing primarily in developing innovative hotel and restaurant projects.
A design inspired by the disco and pop aesthetics of the 80s :
To redecorate the Casual Eclettico Milano hotel and its 43 rooms, Rizoma Architetture drew inspiration from the 1980s disco aesthetic and some of the most renowned Italian artists of the era, such as Ettore Sottsass, the founding architect of the Memphis group and known for challenging conventions through a postmodern aesthetic; and Elio Fiorucci, who knew how to combine clothing with pop culture, becoming a symbol of avant-garde style.
Located on the well-known Corso Buenos Aires, close to Milan Central Station and the Duomo, and next to Porta Venezia, the new Casual Eclettico Milano has been designed to blend in with its iconic neighborhood, known for its nightlife and eclectic aesthetic, which combines the elegance of late 19th-century Art Nouveau facades with the boldness and geometric elements of 1980s disco.
Thus, the interior of Casual Eclettico Milano is an explosion of color, enhanced by the combination of striking vinyl, wallpaper, and typical expressions of the era. The sublime touch is provided by lights and neon lights that evoke the 80s' love of brightness, straight-lined furniture, and animal sculptures that accentuate the disruptive nature of the pop aesthetic.
But if there's anything groundbreaking about Casual Eclettico Milano, it's its "total black" facade, which has led many in the fashion capital to refer to it as the "black hotel," and the antique photo booth that punctuates it, inviting visitors to immortalize their visit.
Launch the new Casual Eclettico Milano
Double room with breakfast from 118 euros per night
For more information and reservations here
Address: Via Plinio, 2, Central Station, 20124 Milan, Italy
Note: If you book online, your pet (up to 25 kilos) stays free.
About Rizoma Architetture :
Founded in Bologna in 2009 by architect Giovanni Franceschelli, Rizoma Architetture specializes primarily in developing innovative hotel and restaurant projects.
Rizoma Architectures' projects have been published in several international magazines and websites, and some, such as The Student Hotel Firenze, have been recognized with awards such as the one received at the MIPIM Cannes 2019 Fair for Best Mixed-Use Development.
About Casual Hotels :
Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming a benchmark for themed urban accommodations in Spain. All of its hotels feature unique decor inspired by the destinations in which they are located, and offer high-quality standards and central locations at affordable prices.
They are fun, surprising, and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for “Best Hotel Concept”; in 2023, it won the First Prize for Sustainable Tourism from HOSBEC, in the category of “Best Corporate Social Responsibility Strategy”; and in 2024, it was chosen as “Chain with the Best Corporate Social Responsibility” at the 14th Roca Awards for Hotel Initiative.
In this sense, the group also stands out for its policy of strong social and environmental commitment through its own Code of Ethics, and for its collaborations with NGOs such as Save the Children and UNICEF, among others.
Casual Hoteles currently has 25 hotels and 872 rooms in 14 cities in Spain, Portugal, and Italy. One of these hotels is managed, 15 are leased, and 8 are franchised. It also plans to add two new hotels in Ibiza (42) and Naples (34) in 2025.
The interior design team, as was the case with the Casual Rinascimento Firenze hotel, was Rizoma Architetture, founded in Bologna in 2009 by architect Giovanni Franceschelli and specializing primarily in developing innovative hotel and restaurant projects.
A design inspired by the disco and pop aesthetics of the 80s :
To redecorate the Casual Eclettico Milano hotel and its 43 rooms, Rizoma Architetture drew inspiration from the 1980s disco aesthetic and some of the most renowned Italian artists of the era, such as Ettore Sottsass, the founding architect of the Memphis group and known for challenging conventions through a postmodern aesthetic; and Elio Fiorucci, who knew how to combine clothing with pop culture, becoming a symbol of avant-garde style.
Located on the well-known Corso Buenos Aires, close to Milan Central Station and the Duomo, and next to Porta Venezia, the new Casual Eclettico Milano has been designed to blend in with its iconic neighborhood, known for its nightlife and eclectic aesthetic, which combines the elegance of late 19th-century Art Nouveau facades with the boldness and geometric elements of 1980s disco.
Thus, the interior of Casual Eclettico Milano is an explosion of color, enhanced by the combination of striking vinyl, wallpaper, and typical expressions of the era. The sublime touch is provided by lights and neon lights that evoke the 80s' love of brightness, straight-lined furniture, and animal sculptures that accentuate the disruptive nature of the pop aesthetic.
But if there's anything groundbreaking about Casual Eclettico Milano, it's its "total black" facade, which has led many in the fashion capital to refer to it as the "black hotel," and the antique photo booth that punctuates it, inviting visitors to immortalize their visit.
Launch the new Casual Eclettico Milano
Double room with breakfast from 118 euros per night
For more information and reservations here
Address: Via Plinio, 2, Central Station, 20124 Milan, Italy
Note: If you book online, your pet (up to 25 kilos) stays free.
About Rizoma Architetture :
Founded in Bologna in 2009 by architect Giovanni Franceschelli, Rizoma Architetture specializes primarily in developing innovative hotel and restaurant projects.
Rizoma Architectures' projects have been published in several international magazines and websites, and some, such as The Student Hotel Firenze, have been recognized with awards such as the one received at the MIPIM Cannes 2019 Fair for Best Mixed-Use Development.
About Casual Hotels :
Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming a benchmark for themed urban accommodations in Spain. All of its hotels feature unique decor inspired by the destinations in which they are located, and offer high-quality standards and central locations at affordable prices.
They are fun, surprising, and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for “Best Hotel Concept”; in 2023, it won the First Prize for Sustainable Tourism from HOSBEC, in the category of “Best Corporate Social Responsibility Strategy”; and in 2024, it was chosen as “Chain with the Best Corporate Social Responsibility” at the 14th Roca Awards for Hotel Initiative.
In this sense, the group also stands out for its policy of strong social and environmental commitment through its own Code of Ethics, and for its collaborations with NGOs such as Save the Children and UNICEF, among others.
Casual Hoteles currently has 25 hotels and 872 rooms in 14 cities in Spain, Portugal, and Italy. One of these hotels is managed, 15 are leased, and 8 are franchised. It also plans to add two new hotels in Ibiza (42) and Naples (34) in 2025.
Casual adds its 25th hotel
June 27, 2024. Summer has begun with excellent news for Casual Hoteles , and on July 4th its 25th hotel will open its doors: Casual Fuentes Bilbao .
This 12-room hotel, recently completely renovated, enjoys a privileged location in the heart of the city's historic center, next to Plaza Nueva. Its theming was inspired by Bilbao's legendary fountains, which are part of the city's urban and historical heritage.
With this addition, which corresponds to a franchise agreement, Bilbao becomes the Spanish city with the most hotels, and the third largest in number of rooms.
According to Juan Carlos Sanjuán , president of Casual Hoteles, “we are very pleased to continue consolidating the franchise agreement we maintain with the owners of the hotels we own in Bilbao. An alliance that began 10 years ago and has grown to reach the current figure of 6 hotels and 84 rooms. All with exceptional locations in the center of a city that has become a first-class tourist destination, both nationally and internationally. In this regard, according to Eustat data, in 2023 a total of 1,151,352 tourists visited the city of Bilbao, accounting for 68.2% of all visits to Vizcaya; and with an increase of 10.9% compared to 2022.”
About Casual Hotels :
Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming a benchmark for themed urban accommodations in Spain. All of its hotels feature unique decor inspired by the destinations in which they are located, and offer high-quality standards and central locations at affordable prices.
They are fun, surprising, and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for “Best Hotel Concept”; in 2023, it won the First Prize for Sustainable Tourism from HOSBEC, in the category of “Best Corporate Social Responsibility Strategy”; and in 2024, it was chosen as the “Chain with the Best Corporate Social Responsibility” at the 14th Roca Awards for Hotel Initiative.
In this sense, the group also stands out for its policy of strong social and environmental commitment through its own Code of Ethics, and for its collaborations with NGOs such as Save the Children and UNICEF, among others. Currently, Casual Hoteles has 25 hotels and 881 rooms in 13 cities in Spain, Portugal and Italy, of which 1 is owned, 1 is managed, 15 are leased and 8 are franchised. In addition, it plans to add 2 new hotels in 2025 in Ibiza (42) and Naples (34).
This 12-room hotel, recently completely renovated, enjoys a privileged location in the heart of the city's historic center, next to Plaza Nueva. Its theming was inspired by Bilbao's legendary fountains, which are part of the city's urban and historical heritage.
With this addition, which corresponds to a franchise agreement, Bilbao becomes the Spanish city with the most hotels, and the third largest in number of rooms.
According to Juan Carlos Sanjuán , president of Casual Hoteles, “we are very pleased to continue consolidating the franchise agreement we maintain with the owners of the hotels we own in Bilbao. An alliance that began 10 years ago and has grown to reach the current figure of 6 hotels and 84 rooms. All with exceptional locations in the center of a city that has become a first-class tourist destination, both nationally and internationally. In this regard, according to Eustat data, in 2023 a total of 1,151,352 tourists visited the city of Bilbao, accounting for 68.2% of all visits to Vizcaya; and with an increase of 10.9% compared to 2022.”
About Casual Hotels :
Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming a benchmark for themed urban accommodations in Spain. All of its hotels feature unique decor inspired by the destinations in which they are located, and offer high-quality standards and central locations at affordable prices.
They are fun, surprising, and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for “Best Hotel Concept”; in 2023, it won the First Prize for Sustainable Tourism from HOSBEC, in the category of “Best Corporate Social Responsibility Strategy”; and in 2024, it was chosen as the “Chain with the Best Corporate Social Responsibility” at the 14th Roca Awards for Hotel Initiative.
In this sense, the group also stands out for its policy of strong social and environmental commitment through its own Code of Ethics, and for its collaborations with NGOs such as Save the Children and UNICEF, among others. Currently, Casual Hoteles has 25 hotels and 881 rooms in 13 cities in Spain, Portugal and Italy, of which 1 is owned, 1 is managed, 15 are leased and 8 are franchised. In addition, it plans to add 2 new hotels in 2025 in Ibiza (42) and Naples (34).
Casual Hoteles continues its expansion in Italy
As of February 8, 2024, the Italian market is one of the main drivers of the increase in Casual Hoteles ' international bookings. Following the opening of Casual Rinascimento Firenze in 2023, which marked the Valencian chain's entry into Italy, its international bookings increased from 58.7% to 64.1%; and the percentage of Italians staying at its properties rose to 9.8%.
This opening also had a significant impact on the increase in North American clientele (Florencia's main source market), whose reservations increased by 49%. The percentage of US guests staying at Casual hotels during 2023 increased from 3.8% to 4.5% of the total.
It's no surprise, then, that Casual Hoteles has chosen Italy to continue its international expansion in 2024. This time, the chosen city is Naples, one of the main tourist destinations in southern Italy. There, the 34-room Casual Miraviglie Napoli hotel, located in the heart of the city, will open its doors for rent. Barring unforeseen circumstances, it is expected to open during the third quarter of this year.
According to Juan Carlos Sanjuán, founder of Casual Hoteles, “ We are very excited about this project, which will allow us to continue our expansion in Italy. Although we had high expectations when we opened our first hotel in the country a year ago, the results have been much better than expected. That's why we believe this first hotel in Naples will allow us to consolidate all our achievements and reinforce our image there as a thematic, designer, disruptive, fun, and surprising hotel chain .”
About Casual Hotels :
Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming a benchmark for themed urban accommodations in Spain. All of its hotels feature unique decor inspired by the destinations in which they are located, and offer high-quality standards and central locations at affordable prices.
They are fun, surprising, and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for “Best Hotel Concept”; and in 2023, it won the First Prize for Sustainable Tourism from HOSBEC, in the category of “Best Corporate Social Responsibility Strategy.”
In this regard, the group also stands out for its policy of strong social and environmental commitment through its own Code of Ethics, and for its collaborations with NGOs such as Save the Children and UNICEF, among others. Currently, Casual Hoteles has 24 hotels and 869 rooms in 13 cities in Spain, Portugal, and Italy, of which 1 is owned, 1 is managed, 15 are leased, and 7 are franchised.
This opening also had a significant impact on the increase in North American clientele (Florencia's main source market), whose reservations increased by 49%. The percentage of US guests staying at Casual hotels during 2023 increased from 3.8% to 4.5% of the total.
It's no surprise, then, that Casual Hoteles has chosen Italy to continue its international expansion in 2024. This time, the chosen city is Naples, one of the main tourist destinations in southern Italy. There, the 34-room Casual Miraviglie Napoli hotel, located in the heart of the city, will open its doors for rent. Barring unforeseen circumstances, it is expected to open during the third quarter of this year.
According to Juan Carlos Sanjuán, founder of Casual Hoteles, “ We are very excited about this project, which will allow us to continue our expansion in Italy. Although we had high expectations when we opened our first hotel in the country a year ago, the results have been much better than expected. That's why we believe this first hotel in Naples will allow us to consolidate all our achievements and reinforce our image there as a thematic, designer, disruptive, fun, and surprising hotel chain .”
About Casual Hotels :
Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming a benchmark for themed urban accommodations in Spain. All of its hotels feature unique decor inspired by the destinations in which they are located, and offer high-quality standards and central locations at affordable prices.
They are fun, surprising, and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for “Best Hotel Concept”; and in 2023, it won the First Prize for Sustainable Tourism from HOSBEC, in the category of “Best Corporate Social Responsibility Strategy.”
In this regard, the group also stands out for its policy of strong social and environmental commitment through its own Code of Ethics, and for its collaborations with NGOs such as Save the Children and UNICEF, among others. Currently, Casual Hoteles has 24 hotels and 869 rooms in 13 cities in Spain, Portugal, and Italy, of which 1 is owned, 1 is managed, 15 are leased, and 7 are franchised.
Casual Hoteles boosts its CSR with the creation of a Sustainability Department
As of June 19, 2023, the Casual Hoteles chain has always been mindful of the importance of sustainability, accrediting all its establishments with environmental certifications such as Ecostars, and incorporating ecological measures that respect our environment, such as ozonizing the hotel's water, among others.
Taking advantage of the company's 10th anniversary , the group founded by Juan Carlos Sanjuán has decided to boost its Corporate Social Responsibility policies by creating a Sustainability Department .
The decisions of this newly created area will affect all departments in the chain, as the areas where the company seeks to become more sustainable are economic, social, and environmental.
According to Juan Carlos Sanjuán , “ the true shift we all want toward sustainability comes when all areas of the company are imbued with this efficient and environmental vision. And that's what we aim to achieve by creating this new Casual Hoteles Sustainability Department. All decisions regarding the economy, governance, talent management, communications, and, of course, the group's strategy and expansion are made with a sustainable focus in mind, and even the mission and vision of Casual Hoteles are reviewed to align with it .”
Furthermore, he explains, “ the most ambitious thing is that we want to bring this social awareness to our entire ecosystem, including our employees, our clients, and the companies we collaborate with. We seek to lead our entire environment to be and think about sustainability. The younger generations are very clear about this and demand it. They want us to show them that we are committed to society, to our planet, and that is what we will continue to do .”
On the environmental front, he concludes, " We want to review all our energy, water, and waste management policies, with the goal of progressively and maximally reducing our carbon footprint. This challenge also aims to raise awareness among everyone who, directly or indirectly, is part of the Casual Hoteles project and family ."
About Casual Hotels :
Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming a benchmark for themed urban accommodations in Spain. All of its hotels feature unique decor inspired by the destinations in which they are located, and offer high-quality standards and central locations at affordable prices.
They are fun, surprising, and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for "Best Hotel Concept." The group is also known for its strong social and environmental commitment through its own Code of Ethics and for its collaborations with NGOs such as Save the Children and UNICEF, among others. Currently, Casual Hoteles has 23 hotels and 881 rooms in 12 cities in Spain, Portugal, and Italy, of which 1 is owned, 1 is managed, 15 are leased, and 6 are franchised.
Taking advantage of the company's 10th anniversary , the group founded by Juan Carlos Sanjuán has decided to boost its Corporate Social Responsibility policies by creating a Sustainability Department .
The decisions of this newly created area will affect all departments in the chain, as the areas where the company seeks to become more sustainable are economic, social, and environmental.
According to Juan Carlos Sanjuán , “ the true shift we all want toward sustainability comes when all areas of the company are imbued with this efficient and environmental vision. And that's what we aim to achieve by creating this new Casual Hoteles Sustainability Department. All decisions regarding the economy, governance, talent management, communications, and, of course, the group's strategy and expansion are made with a sustainable focus in mind, and even the mission and vision of Casual Hoteles are reviewed to align with it .”
Furthermore, he explains, “ the most ambitious thing is that we want to bring this social awareness to our entire ecosystem, including our employees, our clients, and the companies we collaborate with. We seek to lead our entire environment to be and think about sustainability. The younger generations are very clear about this and demand it. They want us to show them that we are committed to society, to our planet, and that is what we will continue to do .”
On the environmental front, he concludes, " We want to review all our energy, water, and waste management policies, with the goal of progressively and maximally reducing our carbon footprint. This challenge also aims to raise awareness among everyone who, directly or indirectly, is part of the Casual Hoteles project and family ."
About Casual Hotels :
Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming a benchmark for themed urban accommodations in Spain. All of its hotels feature unique decor inspired by the destinations in which they are located, and offer high-quality standards and central locations at affordable prices.
They are fun, surprising, and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for "Best Hotel Concept." The group is also known for its strong social and environmental commitment through its own Code of Ethics and for its collaborations with NGOs such as Save the Children and UNICEF, among others. Currently, Casual Hoteles has 23 hotels and 881 rooms in 12 cities in Spain, Portugal, and Italy, of which 1 is owned, 1 is managed, 15 are leased, and 6 are franchised.
Celebrate Valentine's Day in Porto (without leaving your room)
February 9, 2023. Porto is one of the most romantic cities in Europe. Its strategic location on the banks of the Douro River, its decadent atmosphere, its beautiful architecture, and the excellent cuisine of its restaurants and wineries make it a favorite destination for countless couples each year who want to celebrate Valentine's Day there.
If this is your case, and you're thinking about organizing a getaway to this beautiful Portuguese city, you're in luck. The Casual Raizes Porto hotel, located on the central Rua Santa Caterina, invites you to enjoy love and destiny at the same time.
On the one hand, its 41 themed rooms will bring you closer to the charms of this city, declared a UNESCO World Heritage Site, and you will be able to admire the famous Don Luis Bridge or the tiled facades of the most beautiful buildings without leaving your room, making the most of your time together.
A time that for many couples is precious, and therefore should be capitalized on by enjoying unique and unforgettable experiences that leave a lasting impression, like those generated by the four romantic packages that you can request at any of the 23 hotels in the Casual Hoteles chain.
4 packs to enjoy love your way (and at any time of year):
The 4 packages that Casual Hotels has designed especially for couples are as original as they are seductive :
“ Casual Senses ” is ideal for couples who love to take care of the setting, as it includes decorating the bed with beautiful rose petals.
“ Casual love ” is the most naughty proposal, and invites you to enjoy an unforgettable encounter with a fun erotic assortment (mask, vibrating ring, stimulating gel and original heart-shaped condoms).
“ Casual bubbles ” is probably the most classic package, and includes sharing unique moments toasting your love with a bottle of cava.
“ Casual Sweet ” is perfect for celebrating a special date, since it includes an exquisite cake.
Choose the one you like best and make your reservation now at Casual Raizes Porto.
About Casual Hotels :
Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming the benchmark for themed urban accommodations in Spain. All of its hotels feature distinctive decor inspired by the destinations in which they are located, and offer high-quality standards and central locations at affordable prices. Their fun, surprising, and provocative offerings make Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for "Best Hotel Concept."
The group is also known for its strong social and environmental commitment through its own Code of Ethics and for its collaborations with NGOs such as Save the Children and UNICEF, among others. Currently, Casual Hoteles has 23 hotels and 881 rooms in 12 cities in Spain, Portugal, and Italy, of which 1 is owned, 1 is managed, 15 are leased, and 6 are franchised.
If this is your case, and you're thinking about organizing a getaway to this beautiful Portuguese city, you're in luck. The Casual Raizes Porto hotel, located on the central Rua Santa Caterina, invites you to enjoy love and destiny at the same time.
On the one hand, its 41 themed rooms will bring you closer to the charms of this city, declared a UNESCO World Heritage Site, and you will be able to admire the famous Don Luis Bridge or the tiled facades of the most beautiful buildings without leaving your room, making the most of your time together.
A time that for many couples is precious, and therefore should be capitalized on by enjoying unique and unforgettable experiences that leave a lasting impression, like those generated by the four romantic packages that you can request at any of the 23 hotels in the Casual Hoteles chain.
4 packs to enjoy love your way (and at any time of year):
The 4 packages that Casual Hotels has designed especially for couples are as original as they are seductive :
“ Casual Senses ” is ideal for couples who love to take care of the setting, as it includes decorating the bed with beautiful rose petals.
“ Casual love ” is the most naughty proposal, and invites you to enjoy an unforgettable encounter with a fun erotic assortment (mask, vibrating ring, stimulating gel and original heart-shaped condoms).
“ Casual bubbles ” is probably the most classic package, and includes sharing unique moments toasting your love with a bottle of cava.
“ Casual Sweet ” is perfect for celebrating a special date, since it includes an exquisite cake.
Choose the one you like best and make your reservation now at Casual Raizes Porto.
ENJOY VALENTINE'S DAY IN PORTO
One of the most romantic cities in Europe
At Casual Raizes Porto
Accommodation in a double room with buffet breakfast from 76 euros per night.
Cancellation and travel insurance included free of charge .
Pets : Maximum of 2, 25 kilos each. Free if booking online.
For more information and reservations: www.casualhoteles.com
About Casual Hotels :
Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming the benchmark for themed urban accommodations in Spain. All of its hotels feature distinctive decor inspired by the destinations in which they are located, and offer high-quality standards and central locations at affordable prices. Their fun, surprising, and provocative offerings make Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for "Best Hotel Concept."
The group is also known for its strong social and environmental commitment through its own Code of Ethics and for its collaborations with NGOs such as Save the Children and UNICEF, among others. Currently, Casual Hoteles has 23 hotels and 881 rooms in 12 cities in Spain, Portugal, and Italy, of which 1 is owned, 1 is managed, 15 are leased, and 6 are franchised.

