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Casual Hoteles continues its expansion in Italy
08/02/2024
As of February 8, 2024, the Italian market is one of the main drivers of the increase in Casual Hoteles ' international bookings. Following the opening of Casual Rinascimento Firenze in 2023, which marked the Valencian chain's entry into Italy, its international bookings increased from 58.7% to 64.1%; and the percentage of Italians staying at its properties rose to 9.8%.
This opening also had a significant impact on the increase in North American clientele (Florencia's main source market), whose reservations increased by 49%. The percentage of US guests staying at Casual hotels during 2023 increased from 3.8% to 4.5% of the total.
It's no surprise, then, that Casual Hoteles has chosen Italy to continue its international expansion in 2024. This time, the chosen city is Naples, one of the main tourist destinations in southern Italy. There, the 34-room Casual Miraviglie Napoli hotel, located in the heart of the city, will open its doors for rent. Barring unforeseen circumstances, it is expected to open during the third quarter of this year.
According to Juan Carlos Sanjuán, founder of Casual Hoteles, “ We are very excited about this project, which will allow us to continue our expansion in Italy. Although we had high expectations when we opened our first hotel in the country a year ago, the results have been much better than expected. That's why we believe this first hotel in Naples will allow us to consolidate all our achievements and reinforce our image there as a thematic, designer, disruptive, fun, and surprising hotel chain .”
About Casual Hotels :
Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming a benchmark for themed urban accommodations in Spain. All of its hotels feature unique decor inspired by the destinations in which they are located, and offer high-quality standards and central locations at affordable prices.
They are fun, surprising, and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for “Best Hotel Concept”; and in 2023, it won the First Prize for Sustainable Tourism from HOSBEC, in the category of “Best Corporate Social Responsibility Strategy.”
In this regard, the group also stands out for its policy of strong social and environmental commitment through its own Code of Ethics, and for its collaborations with NGOs such as Save the Children and UNICEF, among others. Currently, Casual Hoteles has 24 hotels and 869 rooms in 13 cities in Spain, Portugal, and Italy, of which 1 is owned, 1 is managed, 15 are leased, and 7 are franchised.
This opening also had a significant impact on the increase in North American clientele (Florencia's main source market), whose reservations increased by 49%. The percentage of US guests staying at Casual hotels during 2023 increased from 3.8% to 4.5% of the total.
It's no surprise, then, that Casual Hoteles has chosen Italy to continue its international expansion in 2024. This time, the chosen city is Naples, one of the main tourist destinations in southern Italy. There, the 34-room Casual Miraviglie Napoli hotel, located in the heart of the city, will open its doors for rent. Barring unforeseen circumstances, it is expected to open during the third quarter of this year.
According to Juan Carlos Sanjuán, founder of Casual Hoteles, “ We are very excited about this project, which will allow us to continue our expansion in Italy. Although we had high expectations when we opened our first hotel in the country a year ago, the results have been much better than expected. That's why we believe this first hotel in Naples will allow us to consolidate all our achievements and reinforce our image there as a thematic, designer, disruptive, fun, and surprising hotel chain .”
About Casual Hotels :
Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming a benchmark for themed urban accommodations in Spain. All of its hotels feature unique decor inspired by the destinations in which they are located, and offer high-quality standards and central locations at affordable prices.
They are fun, surprising, and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for “Best Hotel Concept”; and in 2023, it won the First Prize for Sustainable Tourism from HOSBEC, in the category of “Best Corporate Social Responsibility Strategy.”
In this regard, the group also stands out for its policy of strong social and environmental commitment through its own Code of Ethics, and for its collaborations with NGOs such as Save the Children and UNICEF, among others. Currently, Casual Hoteles has 24 hotels and 869 rooms in 13 cities in Spain, Portugal, and Italy, of which 1 is owned, 1 is managed, 15 are leased, and 7 are franchised.
