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Casual Rinascimento Firenze & Spa Opens

Prensa · Press 18/01/2023
a living room with a painting of a woman on the wall
January 18, 2023. Adapting hotels to their destination is an art that the themed chain Casual Hoteles has mastered to perfection. A skill that has reached its highest level in the recently opened Casual Rinascimento Firenze & Spa (Florence), a 37-room resort complex, built on three beautiful 15th-century palaces ( Palazzo d'Anghiari, Palazzo delle Poste and Palazzo Baldaccio) .

Their respective Renaissance facades , which combine semicircular arches and rectangular windows with rich wrought iron grilles , displaying an absolutely Florentine style , give access to an interior that leaves the visitor speechless .

And from the very first minute, the Renaissance atmosphere captures your attention with scenes, motifs, and characters from a unique era, the one forged under the rule of Lorenzo de Medici, rightly nicknamed " Lorenzo the Magnificent ." A patron who made Florence the cradle of the Renaissance thanks to the extensive work of unique artists, thinkers, and scientists such as Leonardo da Vinci, Botticelli , and Michelangelo , among many others.

Keys to a unique interior design project :

That a Florentine hotel reminds us of the glorious Renaissance past of the Tuscan capital is nothing new . But that it does so with such elegance , and using an absolutely disruptive and contemporary vision , is unique .

Those responsible for turning Casual Rinascimento Firenze & Spa into a work of art in itself, whose beauty is immortal , because it is nourished by already eternal classics , is the Rizoma Architetture studio, founded in Bologna in 2009 by the architect Giovanni Franceschelli , and specialized, mainly, in the development of innovative hotel and restaurant projects.

Winners of international awards such as the 2019 MIPIM Cannes Award for " Best Mixed-Use Development ," among others, they have managed to create an atmosphere that transports visitors to four defining aspects of the Italian Renaissance : games and entertainment; art and architecture; science and discovery ; and the relationship between the sacred and the profane.

A theme that has been applied respectively by floor, from the 1st to the 4th, in its 37 rooms.

Spaciousness, comfort, Italian design and intense colours (the brand's trademark) :

Each and every one of the 37 rooms at Casual Rinascimento Firenze & Spa are different and stand out for their spaciousness , ranging in area from 22 to 60 square meters.

A distinctive feature considering its central location at Via dell'Anguillara, 14, which connects Piazza San Firenze with Piazza Santa Croce.

Each room was themed by creating large-format custom designs , which were captured on wallpaper . SSD LAB was responsible for their production.

To complete the allusions to the Renaissance , and create a unique atmosphere and a personal story in each room, Rizoma Architetture has used objects such as pillows, blankets, small furniture, coffee tables and armchairs from the Maison du Monde firm, which it has turned into icons of an era.

To complete the different settings and their cinematic look, lamps, ornaments, and even neon lights were chosen; as well as custom-made furniture upholstered in elegant Alessandro Bini CONTRACT fabrics . All this using a range of bright and absolutely disruptive colors , as Casual Hoteles likes, which have contributed to creating the most audacious proposals .

Bold and daring, but always elegant. With touches of modernity such as those provided, for example, by custom-made carpets by Carpet Edition with a black and white city map printed on them, and a red dot above the location of Casual Rinascimento Firenze & Spa. On the 4th floor , some suites feature modern kitchens , sloping ceilings , and beautiful terraces, which have been fitted with beautiful lounge sets by Maison Du Monde , creating an ideal setting for romantic experiences and fun get-togethers with friends overlooking the magical rooftops of Florence .

An indoor Renaissance garden, a tailor-made reception and a spa steeped in history :

As is typical of Casual hotels, the essence of the themed Casual Rinascimento Firenze & Spa project lies in its 37 rooms . However, the rest of the complex has also been infused with Lorenzo de Medici 's legacy .

A charming Renaissance garden , located in the interior courtyard next to the entrance, welcomes visitors with a traditional Florentine lemon tree . The space is completed with a Talenti sofa and several armchairs, announcing the entrance to a reception area custom-made by AFA ARRENDAMENTI . Vibrant neon lights and industrial elements such as a striking metal mesh provide a contemporary take on one of Michelangelo 's most famous sculptures , as well as on the historic frescoes that dot the hall's ceiling.

Finally, a welcoming spa , comprising a 25-metre indoor pool , a sauna and a spacious relaxation area, built on what were once the foundations of Florence's Roman amphitheater , provides the complex with another unique historical element , capable of generating an unforgettable experience for the visitor around the world of " Lorenzo the Magnificent " and the city he helped to create in golden letters: Florence .

CASUAL RINASCIMENTO FIRENZE & SPA (Florence)

The new resort everyone will want to visit in 2023

Accommodation in a double room with buffet breakfast from 150 euros per night.

Free access to the spa for resort guests.

Cancellation and travel insurance included free of charge .

Pets : Maximum of 2, 25 kilos each. Free if booking online.

For more information and reservations: www.casualhoteles.com



About Casual Hotels :

Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming the benchmark for themed urban accommodations in Spain. All of its hotels feature distinctive decor inspired by the destinations in which they are located, and offer high-quality standards and central locations at affordable prices. Their fun, surprising, and provocative offerings make Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for "Best Hotel Concept."

The group is also known for its strong social and environmental commitment through its own Code of Ethics and for its collaborations with NGOs such as Save the Children and UNICEF, among others. Currently, Casual Hoteles has 23 hotels and 881 rooms in 12 cities in Spain, Portugal, and Italy, of which 1 is owned, 1 is managed, 15 are leased, and 6 are franchised.
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