JOIN and enjoy exclusive benefits!
Casual Hoteles wins first prize for tourism sustainability from HOSBEC
18/12/2023
December 18, 2023. Casual Hoteles , the Valencian hotel chain with the largest presence nationwide, ends 2023, which will be remembered as a historic year in its life.
The icing on the cake for a year packed with excellent results and new additions was the group's awarding of the First HOSBEC Sustainable Tourism Prize in the "Best Corporate Social Responsibility Strategy" category.
This is the first edition of these awards, which were created by the leading tourism association in the Valencian Community to involve the sector in achieving the Sustainable Development Goals promoted by the United Nations.
According to Juan Carlos Sanjuán, president of Casual Hoteles, "there can be no better way to celebrate the company's 10th anniversary than by being recognized as one of the best companies in the Valencian Community in terms of corporate social responsibility."
The priority objective, he explains, "that I set for myself when I founded Casual Hoteles ten years ago was to always seek a balance between business and social development. To achieve this, since our inception we have implemented social responsibility in everything we do, incorporating this sensitivity into all of the chain's operations, both in the Valencian Community, where we have six hotels (five in Valencia and one in Benidorm), and in the other eleven cities in Spain, Portugal, and Italy where we operate."
A CSR strategy based on 4 pillars:
Casual Hoteles has a Corporate Social Responsibility strategy based on four pillars: equal opportunities; employee well-being and development; commitment to the community; and innovation and an inclusive offering.
In collaboration with ECO-ONE, a company specializing in the implementation of sustainability in the hotel industry, Casual Hoteles has implemented important initiatives in these four areas.
Among the most notable features, and those most highly valued by the HOSBEC jury members, were its equality plan and code of ethics, which includes a protocol for preventing and addressing harassment; its flexible payroll policy and its commitment to flexible hours and remote working in all positions where it is permitted; the creation of a work disconnection protocol (particularly at a digital level); the implementation of a team satisfaction traffic light system and a suggestion box; the signing of collaboration agreements with institutions such as the University of Cádiz; the existence of training and development plans; and the free provision of private health insurance for employees, as well as wellness sessions that help them disconnect and take care of their mental health, among others.
All of this has led to 72.8% of the Casual Hoteles workforce being motivated and considering the work environment to be optimal, according to the group's recent employee survey.
In addition, other factors related to community commitment have also been considered, materialized in numerous agreements signed with NGOs such as the Red Cross, UNICEF, and Save the Children, among others, and with sports teams with deep social and community roots, such as Picken Claret; in the theming of many hotels with the aim of promoting the artistic heritage of their respective destinations; and in the creation of promotions and packages that seek to foster more inclusive tourism for certain niches or segments, such as senior tourism, pet-friendly tourism, tourism for families with babies, and, in general, tourism for people with disabilities, especially hearing disabilities.
Global project to change the world Casual:
Winning this award recognizes a strategy that goes beyond a desire to be socially responsible. It is part of a global project through which Casual Hoteles aims to lead a sincere and committed change toward a better world and improve the ecosystem in which all its properties operate.
To this end, in addition to implementing important social measures in the area of employment, the chain is implementing multiple initiatives related to reducing the direct and indirect impact of tourism on the environment, which involve both the group's hotels and the suppliers with whom they collaborate; all while ensuring maximum economic development for the destinations where they operate.
Looking ahead to 2024, Casual Hoteles plans to intensify its work as a catalyst for a type of responsible tourism, which aims to maintain economic growth while being more environmentally and socially respectful of our surroundings.
About Casual Hotels:
Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming a benchmark for themed urban accommodations in Spain. All of its hotels feature unique decor inspired by the destinations in which they are located, and offer high-quality standards and central locations at affordable prices.
They are fun, surprising, and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for "Best Hotel Concept." The group is also known for its strong social and environmental commitment through its own Code of Ethics, and for its collaborations with NGOs such as Save the Children and UNICEF, among others.
Casual Hoteles currently has 24 hotels and 869 rooms in 13 cities in Spain, Portugal, and Italy. One of these hotels is owned, one is managed, 15 are leased, and 7 are franchised.
The icing on the cake for a year packed with excellent results and new additions was the group's awarding of the First HOSBEC Sustainable Tourism Prize in the "Best Corporate Social Responsibility Strategy" category.
This is the first edition of these awards, which were created by the leading tourism association in the Valencian Community to involve the sector in achieving the Sustainable Development Goals promoted by the United Nations.
According to Juan Carlos Sanjuán, president of Casual Hoteles, "there can be no better way to celebrate the company's 10th anniversary than by being recognized as one of the best companies in the Valencian Community in terms of corporate social responsibility."
The priority objective, he explains, "that I set for myself when I founded Casual Hoteles ten years ago was to always seek a balance between business and social development. To achieve this, since our inception we have implemented social responsibility in everything we do, incorporating this sensitivity into all of the chain's operations, both in the Valencian Community, where we have six hotels (five in Valencia and one in Benidorm), and in the other eleven cities in Spain, Portugal, and Italy where we operate."
A CSR strategy based on 4 pillars:
Casual Hoteles has a Corporate Social Responsibility strategy based on four pillars: equal opportunities; employee well-being and development; commitment to the community; and innovation and an inclusive offering.
In collaboration with ECO-ONE, a company specializing in the implementation of sustainability in the hotel industry, Casual Hoteles has implemented important initiatives in these four areas.
Among the most notable features, and those most highly valued by the HOSBEC jury members, were its equality plan and code of ethics, which includes a protocol for preventing and addressing harassment; its flexible payroll policy and its commitment to flexible hours and remote working in all positions where it is permitted; the creation of a work disconnection protocol (particularly at a digital level); the implementation of a team satisfaction traffic light system and a suggestion box; the signing of collaboration agreements with institutions such as the University of Cádiz; the existence of training and development plans; and the free provision of private health insurance for employees, as well as wellness sessions that help them disconnect and take care of their mental health, among others.
All of this has led to 72.8% of the Casual Hoteles workforce being motivated and considering the work environment to be optimal, according to the group's recent employee survey.
In addition, other factors related to community commitment have also been considered, materialized in numerous agreements signed with NGOs such as the Red Cross, UNICEF, and Save the Children, among others, and with sports teams with deep social and community roots, such as Picken Claret; in the theming of many hotels with the aim of promoting the artistic heritage of their respective destinations; and in the creation of promotions and packages that seek to foster more inclusive tourism for certain niches or segments, such as senior tourism, pet-friendly tourism, tourism for families with babies, and, in general, tourism for people with disabilities, especially hearing disabilities.
Global project to change the world Casual:
Winning this award recognizes a strategy that goes beyond a desire to be socially responsible. It is part of a global project through which Casual Hoteles aims to lead a sincere and committed change toward a better world and improve the ecosystem in which all its properties operate.
To this end, in addition to implementing important social measures in the area of employment, the chain is implementing multiple initiatives related to reducing the direct and indirect impact of tourism on the environment, which involve both the group's hotels and the suppliers with whom they collaborate; all while ensuring maximum economic development for the destinations where they operate.
Looking ahead to 2024, Casual Hoteles plans to intensify its work as a catalyst for a type of responsible tourism, which aims to maintain economic growth while being more environmentally and socially respectful of our surroundings.
About Casual Hotels:
Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming a benchmark for themed urban accommodations in Spain. All of its hotels feature unique decor inspired by the destinations in which they are located, and offer high-quality standards and central locations at affordable prices.
They are fun, surprising, and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for "Best Hotel Concept." The group is also known for its strong social and environmental commitment through its own Code of Ethics, and for its collaborations with NGOs such as Save the Children and UNICEF, among others.
Casual Hoteles currently has 24 hotels and 869 rooms in 13 cities in Spain, Portugal, and Italy. One of these hotels is owned, one is managed, 15 are leased, and 7 are franchised.
