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Casual Hotels launches “Casual Movement”
19/04/2024
April 19, 2024. The story of Casual Hoteles itself is an example of overcoming challenges. That's why the Valencian hotel group has sought to become the first chain to create a movement aimed at changing its environment, going beyond a purely economic objective.
This is the Casual Movement, which was presented to society yesterday, Thursday, April 18, at 7:00 p.m., at a grand inspirational event held at the emblematic Zeus Building in La Marina, Valencia.
Among the nearly 200 people attending the event were the directors of the chain's hotels, many family members, and a large number of business leaders, public representatives, and members of Valencian society, such as Nuria Montes, Minister of Innovation, Industry, Commerce, and Tourism of the Valencian Community; Federico Fuster, president of Hosbec; and Tono Franco, manager of Visit Valencia, among others.
What is the Casual Movement?
Casual Movement is an initiative born within Casual Hotels. It seeks to further promote the values that drive positive change, both for businesses and individuals.
It is based on the belief that each person's positive actions trigger change , not only in their own lives but also in those closest to them. For Casual Hoteles, the driving force behind the Casual Movement, personal changes , no matter how small, can lead to a butterfly effect that results in a much broader and more global shared transformation.
In this regard, the Casual Movement plans to implement various lines of work that will involve companies and institutions, support initiatives for change, teach inspirational and action-oriented courses, hold sectoral meetings, and carry out events and communication activities like the one held yesterday, Thursday, which served to launch this pioneering and revolutionary transformation project.
Manifesto of the Casual Movement :
The Casual Movement manifesto reflects the essence of an initiative that moves and inspires businesses and, above all, people. It is a set of words that shape the genesis of a utopia that Casual Hotels believes is achievable.
The presentation of Movimiento Casual took place yesterday, April 18th, at 7:00 PM, in the emblematic Zeus Building in the Marina of Valencia. It was presented by renowned Valencian journalist Carolina Ferré and featured a cast of well-known figures who shared examples of transformational narratives. Drawing on their own life experiences, they demonstrated how a series of pivotal events led them to make significant changes in their lives.
The chosen speakers were Timpers co-founder Diego Solivellas, comedian and presenter Ángel Martín, coach Ana Albiol, entrepreneur and speaker Sergio Ayala, and Juan Carlos Sanjuán himself, president and founder of Casual Hoteles, among others.
The gala featured a performance by Las WOT (Women On Top), a vocal group made up of three Valencian women known for their pin-up-style makeup and three-part harmonies, performing a variety of musical styles. From rock & roll to soo-wap and rhythm & blues, among others. A cocktail reception concluded a transformative event that marked the beginning of a movement that will generate a lot of buzz.
About Casual Hotels :
Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming a benchmark for themed urban accommodations in Spain. All of its hotels feature unique decor inspired by the destinations in which they are located, and offer high-quality standards and central locations at affordable prices.
They are fun, surprising, and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for “Best Hotel Concept”; and in 2023, it won the First Prize for Sustainable Tourism from HOSBEC, in the category of “Best Corporate Social Responsibility Strategy.”
In this regard, the group also stands out for its policy of strong social and environmental commitment through its own Code of Ethics, and for its collaborations with NGOs such as Save the Children and UNICEF, among others. Currently, Casual Hoteles has 24 hotels and 869 rooms in 13 cities in Spain, Portugal, and Italy, of which 1 is owned, 1 is managed, 15 are leased, and 7 are franchised.
This is the Casual Movement, which was presented to society yesterday, Thursday, April 18, at 7:00 p.m., at a grand inspirational event held at the emblematic Zeus Building in La Marina, Valencia.
Among the nearly 200 people attending the event were the directors of the chain's hotels, many family members, and a large number of business leaders, public representatives, and members of Valencian society, such as Nuria Montes, Minister of Innovation, Industry, Commerce, and Tourism of the Valencian Community; Federico Fuster, president of Hosbec; and Tono Franco, manager of Visit Valencia, among others.
What is the Casual Movement?
Casual Movement is an initiative born within Casual Hotels. It seeks to further promote the values that drive positive change, both for businesses and individuals.
It is based on the belief that each person's positive actions trigger change , not only in their own lives but also in those closest to them. For Casual Hoteles, the driving force behind the Casual Movement, personal changes , no matter how small, can lead to a butterfly effect that results in a much broader and more global shared transformation.
In this regard, the Casual Movement plans to implement various lines of work that will involve companies and institutions, support initiatives for change, teach inspirational and action-oriented courses, hold sectoral meetings, and carry out events and communication activities like the one held yesterday, Thursday, which served to launch this pioneering and revolutionary transformation project.
Manifesto of the Casual Movement :
The Casual Movement manifesto reflects the essence of an initiative that moves and inspires businesses and, above all, people. It is a set of words that shape the genesis of a utopia that Casual Hotels believes is achievable.
- We believe in the power of dreams and ideas as a driving force for personal change that will contribute to the transformation of the world.
- We believe in the value of attitude as a weapon of mass creation. In the value of the individual, when it adds value, not when it subtracts.
- Against those who believe that destiny is predetermined, we demand the right to express our opinions and decide. To take the initiative and define the goals that inspire us. To take control of our desires and choose our own path.
- We believe in courage, boldness, and rebellion as essential elements of life's journey. Because in the face of uncertainty, the only possible response is action.
- We affirm that the splendor of the world is enriched by the talent of each and every one of us. A diverse and unique talent that must be protected and promoted, elevating it to the highest expression of who we are and what we aspire to be.
- We want to contribute to the improvement of society as a show of determination, not just as a mere posture. We aspire to achieve goals and achieve results, going beyond simple gestures of support for important causes.
- We want to join the adventurers who are always looking for a new horizon, those who yearn to discover new places and rediscover new versions of the familiar.
- We want to be traveling companions for those who aspire every day to make the world their world.
- We are aware that true revolution is born from a nonconformist attitude that transforms and always seeks to improve the present.
The presentation of Movimiento Casual took place yesterday, April 18th, at 7:00 PM, in the emblematic Zeus Building in the Marina of Valencia. It was presented by renowned Valencian journalist Carolina Ferré and featured a cast of well-known figures who shared examples of transformational narratives. Drawing on their own life experiences, they demonstrated how a series of pivotal events led them to make significant changes in their lives.
The chosen speakers were Timpers co-founder Diego Solivellas, comedian and presenter Ángel Martín, coach Ana Albiol, entrepreneur and speaker Sergio Ayala, and Juan Carlos Sanjuán himself, president and founder of Casual Hoteles, among others.
The gala featured a performance by Las WOT (Women On Top), a vocal group made up of three Valencian women known for their pin-up-style makeup and three-part harmonies, performing a variety of musical styles. From rock & roll to soo-wap and rhythm & blues, among others. A cocktail reception concluded a transformative event that marked the beginning of a movement that will generate a lot of buzz.
About Casual Hotels :
Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming a benchmark for themed urban accommodations in Spain. All of its hotels feature unique decor inspired by the destinations in which they are located, and offer high-quality standards and central locations at affordable prices.
They are fun, surprising, and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for “Best Hotel Concept”; and in 2023, it won the First Prize for Sustainable Tourism from HOSBEC, in the category of “Best Corporate Social Responsibility Strategy.”
In this regard, the group also stands out for its policy of strong social and environmental commitment through its own Code of Ethics, and for its collaborations with NGOs such as Save the Children and UNICEF, among others. Currently, Casual Hoteles has 24 hotels and 869 rooms in 13 cities in Spain, Portugal, and Italy, of which 1 is owned, 1 is managed, 15 are leased, and 7 are franchised.
