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Casual Hoteles presents its first Sustainability Report
31/01/2025
As of January 31, 2025. Since Casual Hoteles created its Sustainability department at the end of 2023, the Valencian company has focused its efforts on monitoring its actions to gain a clear picture of the economic, social, and environmental impact of its business. As a result of this exhaustive analysis, the hotel chain has prepared its first Sustainability Report, while also establishing its priorities for meeting the Sustainable Development Goals of the UN Global Compact's 2030 agenda.
Casual Hotels: a committed family business
In 2013, Juan Carlos Sanjuán founded Casual Hoteles with the goal of building urban hotels offering themed rooms with high standards of quality and service in city centers at a fair price. Under the motto "we make things happen," he wanted to grow his business while maintaining a balance between generating profitability and contributing to social development.
Eleven years later, the chain has 25 hotels and 854 rooms in 13 destinations in Spain and Portugal, and is preparing to add three more establishments this year: in Milan, where the Casual Eclettico Milano hotel will open its doors in a few days; Ibiza; and Naples.
The average hotel occupancy rate in 2024 was 91%, and customer satisfaction averaged 8.4 out of 10, according to the review website Trustpilot.
Regarding its commitment to society, its first Sustainability Report reflects how this commitment to preserving the environment, helping the most vulnerable, and creating sustainable employment is bearing fruit.
2030 Goal: Become CO2-neutral in energy supply
On an environmental level, and with the goal of further analyzing the evolution of its carbon footprint, Casual Hoteles conducted its first energy audits in 2024 and began monitoring water consumption at several of the group's hotels.
These analyses determined that the group's energy consumption at the end of 2024 was 278,275 kW, and water consumption per hotel reached 181 m3 per month.
In addition, two major environmental projects were implemented, which in just one year have already improved the chain's sustainable management. First, an agreement was signed with the retailer Conecta2 Energía, which will provide all its hotels with 100% green, non-polluting, clean, and sustainable electricity, produced exclusively from renewable sources such as solar, wind, hydroelectric, geothermal, marine, biomass, and biogas. Thanks to this, the group has avoided the emission of 1,134,000 kilos of CO2 into the atmosphere per year, equivalent to planting 24,450 trees or avoiding the use of 280 tons of oil equivalent (toe).
The other most notable initiative has been the construction of its own forest, in collaboration with the company Retree, where 673 trees have already been planted, regenerating an area of 7,403 m2, equivalent to 37 paddle tennis courts. The new trees have absorbed 2.28 tons of CO2, an amount similar to that generated by five flights from Madrid to London. The Bosque Casual, whose reforestation hotel guests can contribute to by choosing to allocate the cost of their room cleaning service to planting a tree, is located in Perales de la Alfama, an area of the Teruel steppe where more than 500 years ago there was a lush juniper forest.
Looking ahead, Casual Hoteles plans to continue reducing and offsetting its emissions until it achieves carbon neutrality by 2030. In this regard, it aims to promote decarbonization by eliminating the use of gas and diesel in its hotels; in addition to implementing other actions such as modernizing the hotels' air conditioning and hot water systems; installing home automation systems equipped with motion and window sensors in its rooms; and widespread consumption monitoring and energy audits to accurately measure its carbon footprint, among others.
Donation of products worth 194,492 euros to more than 500 families affected by DANA:
On a social level, Casual Hoteles has several corporate programs that seek to raise money to support NGOs such as Save the Children, the Red Cross, and UNICEF, among others. Through the latter, it raised €20,208.15 in 2024, which was allocated to child-related initiatives.
But aside from these projects, and others implemented to contribute to community initiatives related to the respective communities where the various hotels are located, the assistance provided to those affected by the DANA stood out in 2024.
As a chain of Valencian origin, where its president Juan Carlos Sanjuán is from, Casual Hoteles' reaction to the tragedy caused by the DANA was immediate.
The group allocated €179,492 to purchase household appliances and mattresses for a total of 469 families, who received this aid within weeks of the disaster. In addition, coinciding with the Christmas holidays, the chain delivered Christmas gift baskets worth €10,000 to 300 families, and piggy banks valued at €5,000. This represented an investment of €194,492 in products directly intended for those affected by the disaster.
A company with equal pay, with more than 80% permanent contracts:
On the other hand, on an economic level, Casual Hoteles has contributed to the economic development of the destinations where it operates. Not only through the wealth generated directly or indirectly for suppliers in the areas involved, but also through job creation.
In this regard, in 2024 it employed 278 employees, 71% of whom were women. This parity also existed at the management level, with 48% of these positions held by women.
Furthermore, it's worth highlighting the company's commitment to quality employment, with 80% of contracts being permanent; and to education, with a €12,475.50 investment in 555 hours of training for its employees throughout 2024.
According to the climate survey conducted by Casual Hoteles, in which half of its staff participated, the vast majority were very satisfied with working there and showed great attachment to the company and their respective teams, ruling out the possibility of changing employers in the short or medium term.
The reasons cited to justify this loyalty were primarily the benefits Casual Hoteles offers its employees, including flexible working hours, private health insurance, 100% company-paid training, and the implementation of the PAYFLOW tool, which allows employees to advance their paychecks at no cost, among others.
About Casual Hotels:
Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming a benchmark for themed urban accommodations in Spain. All of its hotels feature unique decor inspired by the destinations in which they are located, and offer high-quality standards and central locations at fair prices.
They are fun, surprising, and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for “Best Hotel Concept”; in 2023, it won the First Prize for Sustainable Tourism from HOSBEC, in the category of “Best Corporate Social Responsibility Strategy”; and in 2024, it was chosen as “Chain with the Best Corporate Social Responsibility” at the 14th Roca Awards for Hotel Initiative.
In this sense, the group also stands out for its policy of strong social and environmental commitment through its own Code of Ethics, and for its collaborations with NGOs such as Save the Children and UNICEF, among others.
Casual Hoteles currently has 25 hotels and 854 rooms in 13 cities in Spain, Portugal, and Italy. One of these is owned, one is managed, 15 are leased, and 8 are franchised. It also plans to add three new hotels in Milan (43), Ibiza (42), and Naples (34) by 2025.
Casual Hotels: a committed family business
In 2013, Juan Carlos Sanjuán founded Casual Hoteles with the goal of building urban hotels offering themed rooms with high standards of quality and service in city centers at a fair price. Under the motto "we make things happen," he wanted to grow his business while maintaining a balance between generating profitability and contributing to social development.
Eleven years later, the chain has 25 hotels and 854 rooms in 13 destinations in Spain and Portugal, and is preparing to add three more establishments this year: in Milan, where the Casual Eclettico Milano hotel will open its doors in a few days; Ibiza; and Naples.
The average hotel occupancy rate in 2024 was 91%, and customer satisfaction averaged 8.4 out of 10, according to the review website Trustpilot.
Regarding its commitment to society, its first Sustainability Report reflects how this commitment to preserving the environment, helping the most vulnerable, and creating sustainable employment is bearing fruit.
2030 Goal: Become CO2-neutral in energy supply
On an environmental level, and with the goal of further analyzing the evolution of its carbon footprint, Casual Hoteles conducted its first energy audits in 2024 and began monitoring water consumption at several of the group's hotels.
These analyses determined that the group's energy consumption at the end of 2024 was 278,275 kW, and water consumption per hotel reached 181 m3 per month.
In addition, two major environmental projects were implemented, which in just one year have already improved the chain's sustainable management. First, an agreement was signed with the retailer Conecta2 Energía, which will provide all its hotels with 100% green, non-polluting, clean, and sustainable electricity, produced exclusively from renewable sources such as solar, wind, hydroelectric, geothermal, marine, biomass, and biogas. Thanks to this, the group has avoided the emission of 1,134,000 kilos of CO2 into the atmosphere per year, equivalent to planting 24,450 trees or avoiding the use of 280 tons of oil equivalent (toe).
The other most notable initiative has been the construction of its own forest, in collaboration with the company Retree, where 673 trees have already been planted, regenerating an area of 7,403 m2, equivalent to 37 paddle tennis courts. The new trees have absorbed 2.28 tons of CO2, an amount similar to that generated by five flights from Madrid to London. The Bosque Casual, whose reforestation hotel guests can contribute to by choosing to allocate the cost of their room cleaning service to planting a tree, is located in Perales de la Alfama, an area of the Teruel steppe where more than 500 years ago there was a lush juniper forest.
Looking ahead, Casual Hoteles plans to continue reducing and offsetting its emissions until it achieves carbon neutrality by 2030. In this regard, it aims to promote decarbonization by eliminating the use of gas and diesel in its hotels; in addition to implementing other actions such as modernizing the hotels' air conditioning and hot water systems; installing home automation systems equipped with motion and window sensors in its rooms; and widespread consumption monitoring and energy audits to accurately measure its carbon footprint, among others.
Donation of products worth 194,492 euros to more than 500 families affected by DANA:
On a social level, Casual Hoteles has several corporate programs that seek to raise money to support NGOs such as Save the Children, the Red Cross, and UNICEF, among others. Through the latter, it raised €20,208.15 in 2024, which was allocated to child-related initiatives.
But aside from these projects, and others implemented to contribute to community initiatives related to the respective communities where the various hotels are located, the assistance provided to those affected by the DANA stood out in 2024.
As a chain of Valencian origin, where its president Juan Carlos Sanjuán is from, Casual Hoteles' reaction to the tragedy caused by the DANA was immediate.
The group allocated €179,492 to purchase household appliances and mattresses for a total of 469 families, who received this aid within weeks of the disaster. In addition, coinciding with the Christmas holidays, the chain delivered Christmas gift baskets worth €10,000 to 300 families, and piggy banks valued at €5,000. This represented an investment of €194,492 in products directly intended for those affected by the disaster.
A company with equal pay, with more than 80% permanent contracts:
On the other hand, on an economic level, Casual Hoteles has contributed to the economic development of the destinations where it operates. Not only through the wealth generated directly or indirectly for suppliers in the areas involved, but also through job creation.
In this regard, in 2024 it employed 278 employees, 71% of whom were women. This parity also existed at the management level, with 48% of these positions held by women.
Furthermore, it's worth highlighting the company's commitment to quality employment, with 80% of contracts being permanent; and to education, with a €12,475.50 investment in 555 hours of training for its employees throughout 2024.
According to the climate survey conducted by Casual Hoteles, in which half of its staff participated, the vast majority were very satisfied with working there and showed great attachment to the company and their respective teams, ruling out the possibility of changing employers in the short or medium term.
The reasons cited to justify this loyalty were primarily the benefits Casual Hoteles offers its employees, including flexible working hours, private health insurance, 100% company-paid training, and the implementation of the PAYFLOW tool, which allows employees to advance their paychecks at no cost, among others.
About Casual Hotels:
Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming a benchmark for themed urban accommodations in Spain. All of its hotels feature unique decor inspired by the destinations in which they are located, and offer high-quality standards and central locations at fair prices.
They are fun, surprising, and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for “Best Hotel Concept”; in 2023, it won the First Prize for Sustainable Tourism from HOSBEC, in the category of “Best Corporate Social Responsibility Strategy”; and in 2024, it was chosen as “Chain with the Best Corporate Social Responsibility” at the 14th Roca Awards for Hotel Initiative.
In this sense, the group also stands out for its policy of strong social and environmental commitment through its own Code of Ethics, and for its collaborations with NGOs such as Save the Children and UNICEF, among others.
Casual Hoteles currently has 25 hotels and 854 rooms in 13 cities in Spain, Portugal, and Italy. One of these is owned, one is managed, 15 are leased, and 8 are franchised. It also plans to add three new hotels in Milan (43), Ibiza (42), and Naples (34) by 2025.
